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Index 24

Advertising disclosure

How we link to operators, how we may be paid, and where that stops.

In short

How this site is paid for

Odds Atlas is free to read. Today no operator pays us: links to operators go straight to their own websites and carry one tag, utm_source=oddsatlas, that tells them the visit came from us.

We may receive a commission from operators in future, for example a fee when a reader we refer opens an account. If we do, this page will say so, and it will not influence the opinions in our reviews: lists are alphabetical, scores come from the published criteria, and operators cannot buy a place, a score or a change to a review.

In detail

The fine print

  • Links to operators carry the attributes rel="sponsored nofollow" so that search engines can tell them apart from editorial links, and open in a new tab.
  • Every link to an operator goes to a website address that the Gambling Commission register lists for that operator's licensee.
  • We link only to operators licensed by the UK Gambling Commission, and never to a gambling business owned by us or by a company connected to us.
  • If an operator's licence lapses, its listing and links are removed.